Over the next three months Im going to be building a collection of material which I can use to make a film trailer. Accompanying this I must also create a sample of what would be part of the films marketing scheme; a poster and a magezine cover.
I understand that there are three kinds of trailer; Firstly, Teaser Trailers - the short, enigmatic and quite often vague taster of the film, shown to the public on average about six months before the cinematic release. Secondly, there is the theatrical trailer - which essentially summarises the plot to the audience. Sometimes there are three of four of these released within the last two months of marketing. They aim to build up hype the most before release and get people excited to see the film.
Thirdly, ther are the TV spots. These are short, fast paced glimpses of the movie shown on TV which are only really treated to the major blockbusters.
Movie marketing lasts around 6 months and it is used to build up hype and get people wanting to see the movie. There would also be viral campaigns online and interviews with cast/crew about the film in magezines. Large posters would be put up on road side billboards and in bus-stops, as well as being sold in shops or cinemas.
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