The three products, trailer, magazine and poster, all had to seem as though they were related. I had to create an essential synergy between them by using a related colour palette; in this case very dark colours, almost shadowed. Using Adobe Premier I was able to open up a colour correction interface, from there I desaturated the colour by 50% and then increased the overall contrast by about 30%. This created an unsettling, muted, metallic look to the film, which I also used in the Poster and Magazine.
THIS IMAGE BELOW, HIGHLIGHTS ALL THE SYNERGY BETWEEN THE PRODUCTS:
-Desaturated, High Contrast Image
-Spaced out Title Logo with glowing blue 'Q'
-Brand Name (Angus Bentham)
-Tagline
-Release Date
MATCHING TAGLINES: "It is the Autumn of Mankind"
This tagline is featured on the front of the magazine, on the poster, below the title and as text boards within the teaser trailer it-self. This would become a line which is attached to the film during it's marketing campaign and people would know that these words are tagged to the upcoming release of 'Requiem', in Summer 2013.
SAME TITLE LOGO (Slight differences):I used a matching font for all the places the title 'Requiem' appears, that font being CORBEL. I chose this one because of it's simplicity, and it looks better when spaced out, like the title logo for 'Prometheus'. I also made sure that in all the logos the 'Q' would be glowing blue as part of the visual theme - this makes up another relating link between the three products. There are however some minor differences with the glow specifically. In the trailer it's done through REAL effects, with a torch. And in the magazine and poster it's done through photo-shop.
USES DIRECTORS NAME AS BRAND:
Upon watching the trailer for 'Prometheus', I saw how effective it was with the first text-board flashing on, which says 'From Director Ridley Scott'. I used this technique in my own trailer but instead put my own name in the trailer, this is my own trailer production after all, and I'm working alone, so crediting my-self with the title of 'Director' was not a problem. I also experimented with using my own name as a Brand, so the poster and magazine both say 'Angus Bentham's Requiem'. This would only usually be done if the Director was very well known to the public and had done great films in the past.
LOGOS - (MIDNIGHT PICTURES):
I spent a while creating the logo for Midnight Pictures which was featured at the start of the trailer. This is the emblem for my personal Production Company. It is seen on my Primary Poster as part of the ancillary texts, in a simplified, glowing blue form. It is also simplified and shown again at the end of the trailer, beneath the cast and crew names, along with the Twentieth Century Fox logo. People should see this link and see that Midnight Pictures' current production is 'Requiem', slated for a Summer 2013 release.
EACH HAS SOMETHING UNIQUE TO OFFER ABOUT THE FILM:
The purpose of a marketing scheme is to get people interested in the film, to make them start anticipating more; first with the release of extra related material in the near future, which should shed more light on the story, but ultimately to see the final product; the film it-self. I'd want those who are interested to look for the extra material by checking out other Media (i.e, the magazine and the poster). Each show something unique, the trailer shows 'footage' from the film, the Poster reveals WHAT HAS HAPPENED TO THE WORLD, a crucial part of the films story, and lastly, the Magazine shows a 'face', something which the trailer was critisised for not showing. Put all three products together and now you start getting a clear picture of the film, which makes all three of the products a lot more effective.
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