EVALUATION - Question 3

What have you learnt from your audience feedback?

Here is a video where I ask two members within my target audience to  give feedback on what they think of the teaser trailer:


I had some more audience feedback from people online, after featuring it in a post on 'Facebook'; they commented their opinions, here is a screenshot of what they had to say:

GOOD POINTS: (I spoke with some people about what they thought and noted down some of the positive feedback which included):

-"It's Mysterious - definitely a teaser"
-"Good Aesthetics"
-"Effective Music"
-"Interesting Dialogue/voice-over"
-"Good Attention to detail"
-"Effective Editing with dissolves"
-"Well shot scenes"

BAD POINTS: (Some people also had negative feedback to offer, which I also noted down, they criticized certain aspects of it such as:
-"No sense of story"
-"No human faces included"
-"Was expecting something a little more fast-paced"
-"Couldn't understand the dialogue in places"

WHAT I HAVE LEARNED:
Overall I've learned that most people really seem to like the trailer. They think it's effective and enigmatic, with an atmosphere which makes the genre easily identifiable, there's no question that it's set in some kind of post-apocalyptic, (Partly Sci-Fi_ world).
However, I need to mainly focus on the criticisms of the work. People have said they think it's too mysterious, with not enough story-line explained, also that there are no faces to inform them of who (star names) is acting in it. If I was to change the trailer I'd definitely focus these issues - I do have a clear story-line in mind, it's just that with the limited resources available, and by working alone, I couldn't take the idea as far as possible. I had no definite actors to work with here unfortunately, so it became more than anything an exercise of cinematography, special effects and editing.

From this feedback I started story-boarding a NEW trailer - THEATRICAL VERSION (Seen Below). This was to show what the trailer would be like if it was more revealing, and therefore it shows things which I could never film without a professional team (Riots/Chaos in City, Shards arrival coming through clouds at night, helicopters taking off, main character climbing up one of the shards to find a source of alien energy which changes him - This storyboard is UNFINISHED, but worthy of being seen anyway: